Busan officials recently held a medical tourism conference in the United States, an event that turned out to be a huge success and will likely help lure more visitors here in the long-run.
The city and the Busan Medical Industry Association held the first Busan Medical Tourism Conference from June 9 to 13 at JJ Grand Hotel, which is located within Korea Town in Los Angeles, California. A total of 16 medical institutes such as Pusan National University Hospital, Dong-a University Medical Center and Haeundae Paik Hospital as well as Koreans living in L.A., local media and medical tour agents participated in the conference. The market pioneer team introduced outstanding medical technology and tourism resources in Busan by hosting various hospital presentations and business consulting events with tourism agencies and medical experts in the United States. California Gov. Arnold Schwarzenegger even sent a handwritten letter to the 28 participants calling for cooperation.